Their life is working, but their state is not.
OF COURSE Sanctuary Scottsdale is a three-day experience for high-performing people who want to understand the mechanics of creating from pressure versus creating from presence. The B has special access to a few spots and will quietly route a small number of high-fit guests into the experience.
AUGUST 16-18, 2026 · SCOTTSDALE, ARIZONA
OF COURSE owns programming, pricing, lodging links, attendance decisions, and event terms.
WHY THIS IS HERE
Not another wellness listing. A founder worth watching.
Ian Lopatin has already built one of the more recognizable bridges between wellness, identity, apparel, and culture. As co-founder of Spiritual Gangster, he helped turn a yoga clothing line into a brand people used to signal what they cared about.
THE FOUNDER SIGNAL
From wellness as identity to wellness as operating state.
Spiritual Gangster helped prove that wellness could become a cultural identity when the product carried more than product value. OF COURSE appears to be Ian’s next chapter in that same arc: less about what wellness says about you, more about what your state makes possible.
OF COURSE SCOTTSDALE
A three-day Sanctuary for state management.
The experience is produced and programmed by OF COURSE for entrepreneurs, leaders, and high performers working with stress, presence, somatic practice, nervous-system regulation, and deeper connection. The B will provide support to context, curation, and introduction.
Listed admission: $888 for the three-day Sanctuary. Lodging is not included.
THE REAL WORK
Pressure can build a life. Presence has to live in it.
THE STRESSED STATE
Reactive. Pressure-driven. Achievement-dependent. Still capable of performing, but no longer clean.
THE STRESS-SOBER STATE
Clearer. More regulated. More present. Less dependent on pressure as the default operating system.
WHAT SHAPES IT
Practice, connection, and a different operating state.
Exact programming belongs to OF COURSE. The Scottsdale Sanctuary is expected to center on state management, nervous-system regulation, somatic practice, high-performer connection, and the mechanics of creating from pressure versus creating from presence.
01 Nervous-system regulation practices
02 Somatic work and state-change exercises
03 Connection with entrepreneurs and leaders
04 Pressure-based vs presence-based creation
05 A three-day immersive container
The B will not publish a detailed schedule unless OF COURSE provides and approves it.
TRAVEL AND STAY
Go directly through OF COURSE for the official details.
OF COURSE directs guests to Andaz Scottsdale Resort for a special event rate. Availability, booking deadline, nightly rate, fees, and hotel terms should be confirmed through OF COURSE or the hotel before booking.
THE B LAYER
B may route up to four people who improve the room.
This is not a package, discount, public allocation, or open invitation. It is a fit-based introduction path for a small number of people who may belong in the experience and are likely to contribute to the room.
FIT
For people who can perform, but want to stop performing from pressure.
• Founder, operator, investor, or creative leader carrying more than people can see.
• Wellness founder or builder thinking seriously about state and recovery culture.
• In a transition where the old way of pushing no longer feels clean.
• Successful enough to be tired of optimizing.
• Self-aware enough to know performance is not the same as presence.
NOT FOR EVERYONE
This is not networking in wellness clothing.
Probably not a fit if you want a casual retreat to browse, a discount code, a public package, spectacle, status, content first, or a guarantee of access, travel, hotel rooms, or outcomes.
ACCESS NOTE
OF COURSE owns the experience. The B will make the introduction.
OF COURSE owns all programming, facilitators, pricing, admission decisions, lodging relationships, event terms, refund policies, and guest experience decisions. The B introduction while providing a significant advantage does not guarantee attendance, special pricing, special treatment, hotel availability, travel coordination, future B membership, or any particular outcome.
WHY B CARES
Residencies reveal who is better in the room.
The B is built around people, places, and rituals before they become obvious. OF COURSE Scottsdale asks a clean question of high performers: what are you creating from?
Request a B introduction to OF COURSE Scottsdale.
If this feels unusually relevant, raise your hand. The B can route a small number of high-fit people to the OF COURSE team with context. Consideration is based on fit, timing, capacity, and contribution to the room.