PALM SPRINGS · SEP 2026 TARGET

Palm Springs Surf Club / Surf Ranch

A private surf, recovery, and hospitality Residency minutes from The Cree, built around the wave, the table, and the people who make the day matter.

    LOCATION

    Palm Springs

    TIMING

    September 2026 target

    TAGS

    Surf · Desert · Active Recovery

    01         WHY THIS MOMENT

    Why this moment

    The desert can become more than a retreat: morning play, the wave, recovery, and a Cree-adjacent continuation that makes non-padel play part of B’s social infrastructure.

    02        WHAT SHAPES IT

    Private surf hours

    Surf coaching where confirmed

    Hospitality area

    Breakfast / lunch / happy hour

    Recovery layer

    Optional Cree-adjacent continuation

    03        WHO SHOULD RAISE A HAND

    For people who make the group better.

    Members and prospects drawn to surf, active luxury, adult play, and participation over spectatorship.

    ACCESS NOTE

    Details are shared privately once fit and access are clear. Do not imply tickets, lodging, transport, VIP access, or guaranteed entry unless secured.

    MEMBERSHIP BRIDGE

    Residencies are one way the B becomes visible. Membership is how the right people stay close to what forms next.

    Final CTA language drops here.