Breathe reviews all submitted press releases and publishes only news that is relevant, clear, sourced, and aligned with our editorial focus: the people, places, companies, rituals, investments, and openings shaping active culture. This policy explains what we consider, what we usually reject, and how our review process works.
Breathe is curated. Submission does not guarantee publication.
On this page
Content Policy
Review And Approval
Relevant Topics
Rejected Content
Format Requirements
Editorial Independence
Claims And Medical Language
Images And Rights
Corrections / Timing
Paid Placement Note
01
What belongs in Breathe Press Releases.
Breathe publishes selected press releases from companies, founders, operators, venues, clubs, hotels, agencies, investors, and cultural projects working across sport, wellness, hospitality, food, music, art, travel, private membership, funding, partnerships, openings, and active culture that says something meaningful about how people gather, recover, travel, and live. The best releases help readers understand where culture, capital, places, and behavior are moving.
02
Submission does not guarantee publication.
Every press release is reviewed by the Breathe team. We may accept, decline, edit, hold, request more information, or use it as source material for a future story, Bfree, city page, or partnership conversation.
03
Topics we consider.
Sport, padel, tennis, surf, running, active clubs, bathhouses, recovery, longevity, hotels, private members clubs, destination properties, food, chefs, music, listening rooms, funding rounds, partnerships, openings, expansions, appointments, and research with cultural or capital relevance.
04
What usually does not fit.
Generic ecommerce product launches, unsupported medical or health claims, obvious advertorial copy, local listings with no broader relevance, luxury announcements with no cultural or behavioral angle, SEO filler, spam, misleading claims, poor sourcing, unclear rights, or unsafe and deceptive activity.
05
Submission format.
Press releases should be clear, factual, and written in objective third person. Include a clear headline, organization name, announcement date, city or market, 300-1,200 words, source links, boilerplate, press contact, and rights-cleared images or logos when supplied.
06
Press release publication is not editorial coverage.
A published release is not the same as a Journal story, endorsement, review, partnership, sponsorship, Residency invitation, membership recommendation, social distribution, search placement, or any specific traffic or commercial outcome.
07
Be careful with claims.
Breathe covers wellness, recovery, longevity, performance, and active culture, but does not publish unsupported medical, clinical, therapeutic, or health-outcome claims. We may edit, qualify, or reject exaggerated transformation language or risky medical positioning.
08
Only submit assets you have the right to share.
If you submit logos, founder photos, renderings, product images, venue images, event images, video, or other media, you confirm that you have the rights and permissions needed for Breathe to review and potentially publish them.
09
Corrections, updates, removals, and timing.
Submitters are responsible for the accuracy of claims, permissions for names and images, and any required disclosures. Medical, financial, performance, or outcome claims must be supportable. Contact Breathe with a correction or material update; removal requests are reviewed case by case. Timing, placement, newsletter inclusion, homepage placement, and social distribution are not guaranteed.
10
Editorial independence and timing.
Press releases are separate from independently developed Breathe Stories. Any future paid placement will be labeled clearly. Submissions are reviewed for editorial relevance and published selectively at Breathe’s discretion. Review timing varies; do not submit time-sensitive news without allowing for editorial review.
Request membership consideration.
Apply for membership, request Residency consideration, inquire privately about The Cree, or nominate someone who would make the group better.