PALM SPRINGS
A desert hideaway, close enough to become a ritual.
Palm Springs has always been a place where people go to step out of the noise without disappearing completely. The desert provides a therapeutic sanctuary for people who want more for themselves: heat, light, mountains, architecture, water, dinner, music, and time start to do more of the work.
For the B, that is the point. The Cree is not another place to be seen. It is being shaped as a place with a repeatable rhythm: play in the morning, recover with intention in the afternoon, sit longer at dinner, listen better at night, and let the group become more interesting because the day has been designed to lower the guard without lowering the standard.
HOW IT COMES ALIVE
What repeats becomes the culture.
01
Morning Play
Padel, court ladders, surf, movement, and active starts that make introductions less stiff.
02
Longevity and Recovery
Heat, cold, breath, mobility, sleep, red light, hyperbaric, and capacity without wellness theater.
03
Breaking Bread
Long-table meals where the room either deepens or quietly tells the truth.
04
Music and Listening
Artists, selectors, instruments, conversation, and the rare pleasure of a room that is not trying to shout.
05
Private Briefings
Founder updates, city intelligence, partner context, residential education, and what B is watching.
06
Legacy Sessions
Rooms shaped by members with something real to open, teach, fund, protect, or pass down.
THE ESTATE
A Palm Springs estate with a long memory.
01 / ARRIVAL
Originally built in the 1930s by real estate developer Raymond Cree, the estate carries the old Palm Springs rhythm: red-tiled roofs, shaded verandas, courtyards, lawns, guest houses, fireplaces, archways, and indoor-outdoor gathering.
The B is interested in that inheritance, but not as nostalgia. The opportunity is to carry the estate forward as a living home where history, landscape, wellness, play, music, hospitality, and modern membership can meet without turning the past into a costume.
02 / WATER
Lagoon
03 / RECOVERY
Recovery
04 / PLAY
Morning Play
Quiet evidence of The Cree as a Home: arrival, water, recovery, and play without resort-gallery language.
The Cree gives that room a setting. The people give it value.
RESIDENCIES FROM THE CREE
The Breathe Hideaway
The desert moments worth having a home for.
The Cree is the B’s first Home. Indian Wells and Coachella are Residencies: pop-up worlds built around the cultural and sporting moments that already pull the right people toward the desert.
For Founding Members, this creates a premium member layer around the moments when Palm Springs, tennis, music, hospitality, recovery, and private social life are all in motion at once.
ACCESS NOTE
The B does not imply Coachella tickets, Indian Wells tickets, VIP passes, artist access, parking, transportation, or guaranteed third-party event entry unless explicitly secured. The B hospitality and third-party event access remain clearly separate.
HOME
The Cree
Where the B returns: events, performances, sports, longevity, lagoon pool, and member hospitality.
RESIDENCIES
Indian Wells / Coachella
Where the B appears: premium member layers, partner houses, court rooms, member lounges, or hospitality bases are secured.
FOUNDING MEMBER LAYER
01 First invitations to The B Hideaway around Indian Wells, Coachella, and major desert moments.
02 Priority consideration for approved guests, subject to capacity and house rules.
03 Indian Wells viewing parties at The Cree.
04 Premium access near the event where secured through the B partners.
CLOSE TO THE RIGHT THINGS
The desert feels practical without losing the feeling of retreat.
5 MIN
Palm Springs International Airport
2 MIN
Palm Springs Surf Club / Surf Ranch
25 MIN
Indian Wells
30 MIN
Coachella
This geography matters. It lets the B build a year around the desert: tennis and Indian Wells, music and Coachella, surf and recovery, Padel Playhouse, private dinners, and the B Weekends at The Cree.