Wellness

Thorne Supplements Now I Know Campaign
Thorne Procter Gamble Sale Shows Supplements Going Fully Mainstream

Thorne Procter Gamble sale news shows how science-backed supplements, AI wellness guidance, and practitioner-trusted brands are moving into big consumer health.

New York sauna wars social sauna culture with friends sitting in a wooden steam room
New York Sauna Wars Reveal The Strange Future Of Social Wellness

New York sauna wars are not just about who has the hottest room or coldest plunge. The real story is recovery becoming social infrastructure.

Woman in a white robe looking into a smart mirror with biometric diagnostics, illustrating humanmaxxing and self-optimization culture
After Wellness Comes Humanmaxxing

Humanmaxxing is the next edge of wellness: looksmaxxing, longevity, AI health, biotech, aesthetics, and the question of what we are optimizing for.

Andaz Scottsdale Arizona Yoga Tree
Their Life Is Working. Their State Is Not.

After meeting Ian Lopatin through a close relationship and spending time with him in Palm Springs, Reed looks at OF COURSE Scottsdale as a signal for high performers whose lives are working, but whose state is not.

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The Peptide Market Is Coming Out Of The Gray Zone

The peptide market is not just a wellness trend. It is a signal that gray-market demand, telehealth, compounding pharmacies, longevity culture, and regulation are starting to collide.

Genesis Mission
The AI Health Stack Is Coming
The AI health stack is the emerging layer between all the health data we now…