THE STORIES

The public editorial engine for people, places, rituals, rooms, and cultural signals before they become obvious. Read for taste. Stay for the pattern.

WHAT'S NEW / STORIES FROM THE EDGE OF THE ROOM

Woman in a white robe looking into a smart mirror with biometric diagnostics, illustrating humanmaxxing and self-optimization culture
After Wellness Comes Humanmaxxing

THE CREE

Every membership needs somewhere the idea becomes physical. The Cree gives the B its first Home: morning play, recovery, music, longevity, padel, long tables, private briefings, and unhurried time.

EXPLORE THE CREE

BREATHE CITIES

Los Angeles, Miami, Atlanta, and San Francisco: where active culture is already rearranging itself. Dive into the city journal stories for an in depth look at the active local culture.

EXPLORE THE CITIES

RESIDENCIES

Pop-up B worlds around exceptional places, cultural moments, sport, music, and active rituals.

EXPLORE RESIDENCIES

FOOD & DRINK

Thorne Supplements Now I Know Campaign

Thorne Procter Gamble Sale Shows Supplements Going Fully Mainstream

Thorne Procter Gamble sale news shows how science-backed supplements, AI wellness guidance, and practitioner-trusted brands are moving into big consumer health.

Dr David Nazarian

Personalized Preventive Medicine Is Moving Into Beverly Hills Longevity Care

Personalized preventive medicine is the focus of a My Concierge MD release on Dr. David Nazarian, longevity care, diagnostics, and physician-led prevention.

Robinhood Platinum Card, Function Health Partnership

Robinhood Platinum Card Function Benefit Adds Health Testing

Robinhood Platinum Card Function benefits include a complimentary annual Function membership for eligible cardholders.